MARKETING AGENCY · CENTRAL ASIA

International standard, local market understanding

Full-cycle marketing — from strategy to launch. We work with leading brands in Uzbekistan, Kazakhstan and the region.

OUR INDUSTRIES
8+years in the market
500+completed projects
4countries
30+specialists

What our clients say

«I value Lokals for our many years of collaboration and friendship. When you need creativity combined with a strong understanding of local business and cultural nuances, as well as clear project management — Lokals is the team to work with.»

Олегжан Бекетаев

Teniz Capital Investment Banking

Олегжан Бекетаев

Managing Director

Teniz Capital Investment Banking

«From our very first interaction with Lokals, we felt completely in sync. The team quickly grasps the task, comes up with strong ideas, and is genuinely easy to work with. What we value most is that behind this effortless collaboration there is always a thoughtful, high-quality result.»

Дарья Суходолова

lalafo Kyrgyzstan

Дарья Суходолова

Country Director

lalafo Kyrgyzstan

«We worked with Lokals across two different brands — from image campaigns to product launches and special projects. What we particularly value is the team’s deep understanding of the local context and audience, rather than pursuing ‘creativity for creativity’s sake.’ This allows ideas to be bold while still delivering against clear business objectives. The process is just as important: Lokals actively involves the client, helping us find stronger solutions together.»

Малика Ниязметова

TBC Uzbekistan

Малика Ниязметова

CMO

TBC Uzbekistan

«Our collaboration with Lokals began in 2016, when Texnomart decided to undergo a major rebranding. That was when we completely rethought the brand’s visual identity, tone of voice, and, more broadly, the way it presents itself in communication. That project became the starting point of our long-term partnership. I think both we and the Lokals team were fortunate in this story: we met at an important moment for Texnomart and have come a long way together since then.»

Зайниддин Шамсиддинов

Texnomart

Зайниддин Шамсиддинов

Managing Partner

Texnomart

«Mosaicvertising is an example of a collaboration where full commitment from both sides created a meaningful result for the company and even for the city. We highly appreciated the agency’s involvement and professionalism in implementing this case.»

Нодира Шерматова

Payme/TBC

Нодира Шерматова

Head of Marketing

Payme/TBC

«Lokals Marketing combines international expertise and approaches with a strong ability to adapt that knowledge to the local market. Over many years of partnership, we have worked together on projects ranging from the strategy for snack bars to an anti-crisis campaign for the construction industry.»

Азизбек Юсуфов

Mirror Management

Азизбек Юсуфов

Partner at Mirror Management, Marketing Expert

«When we need fresh ideas that can spark genuine emotions in people, we turn to Lokals Marketing. They are not only bold creatives, but also a strong team when it comes to bringing ideas to life.»

Фарход Махмудов

Oson

Фарход Махмудов

CEO

«People always saw Sergeli as a car market or as something far away. We decided to change that perception. We wanted to do it together with business, adopting business approaches, because it felt modern and relevant. With Lokals, we managed to do it. At first, I thought branding was just something colorful, some kind of design, but Lokals convinced us that we needed to create something useful for the district.»

Элбек Шукуров

Хакимият района Сергели

Элбек Шукуров

Head of Sergeli District

«Lokals helped us not just make advertising, but change people’s attitude toward the retail category.»

texnomart*

Алишер Каримов

CMO

texnomart*

«The Lokals team came up with a very strong hook for launching SAVR’s communication strategy: with the voice of modern Uzbekistan, for modern people, in a modern execution — it hit our audience right in the heart!»

Алишер Мамадалиев

Nishon Group, SAVR, Kulinar

Алишер Мамадалиев

Sales and Marketing Director

TRUSTED BY MARKET LEADERS

Avotexnomartasl barakaKKBBI groupSAGADMDORCOlalafoTabys ProTBCpaymeForteJusanIpak7upkulikovAdrenaline RushKFCpepsiUzum marketYandex SplitPorschemastercardUZCARDAvotexnomartasl barakaKKBBI groupSAGADMDORCOlalafoTabys ProTBCpaymeForteJusanIpak7upkulikovAdrenaline RushKFCpepsiUzum marketYandex SplitPorschemastercardUZCARD

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Our services

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About us

Lokals Marketing Agency was founded in 2019. Strategists, creators and practitioners who know the Central Asian market from the inside.

Insights

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