CONTENTMAKER SNACK
We made snacks a sponsor of local content makers
- Client
- SAVR
- Category
- Content & Creative
- Market
- Uzbekistan
- Lokals product
- Go-to-Market Strategy, 180 Campaign
- Year
- 2024
01 / HOW IT LOOKED
Gallery of materials
02 / CHALLENGE
The business problem the client came with
SAVR is a young brand in the sausage category, but in the meat snacks segment in Tashkent, it is almost the only player. The category was not yet formed: consumers did not understand when or why to eat such products, so the task was to develop the market itself and secure SAVR’s status as the leader.
Business pain:
- The need to build an entire product category from scratch.
- Secure the status of the main player in a new niche for a young brand.
03 / SOLUTION
The approach we proposed
Research showed that meat snacks are ideal for snacking while watching videos. We turned this insight into a mission: SAVR became an ambassador of Uzbek-language content, which is still lacking in the market. In addition to classic promo — banners, outdoor ads and prerolls — we released a track and music video with rapper Konsta, and supported a special episode by a popular science blogger. Today, the brand continues to systematically sponsor local creators.
04 / METRICS & RESULTS
Key metrics and KPIs
sales growth
music video views
show views
Lokals Team
Creative Director
Шаха Салиев
Project manager
Татьяна Ситникова
Strategist
Фарход Норбаев
Copywriter
Саид Назриллаев
Art Director
Виктория Шарафутдинова
CG Specialist
Андрей Корниенко
Partners
SHOOM prod
Video production