Uzum Market'dan oling
We convinced the whole country to shop online
- Client
- UZUM MARKET
- Category
- Ad Campaigns
- Market
- Uzbekistan
- Lokals product
- Creative Platform, Full Integrated Campaign
- Scale
- 1 country — Uzbekistan, 12 cities of presence, 624+ retail points, 40+ people in the team, 2 years of partnership
- Year
- 2022-2024
01 / HOW IT LOOKED
Gallery of materials
02 / CHALLENGE
The business problem the client came with
When Uzum Market entered the Uzbek market in 2022, it faced a serious challenge: to convince millions of people used to Telegram chats and Instagram shops that online shopping could be simpler, faster and closer. And to do it within just one year.
Business pain:
- Move shoppers from Telegram and Instagram into the app.
- Prove to the audience that a marketplace can be safe, fast and convenient.
- Change mass online shopping habits in just 1 year.
03 / SOLUTION
The approach we proposed
To communicate the benefits of the new marketplace to millions of Uzbeks, we developed a series of high-reach campaigns and a jingle — a simple, memorable tune that was heard everywhere: on TV, radio, outdoor advertising and digital. Singer Shahzoda became the face of the entire communication.
04 / METRICS & RESULTS
Key metrics and KPIs
orders on the marketplace
unique app users
orders per month by the beginning of 2024
Lokals Team
Creative Director
Шаха Салиев
Project manager
Нэля Ахмедова
Strategist
Фарход Норбаев
Copywriter
Саид Назриллаев
Art Director
Виктория Шарафутдинова
CG Specialist
Андрей Корниенко
Partners
Abstract visuals
Video production