Lokals Marketing services — everything a brand needs

What is it?

What is included in the advertising campaign:

Why advertising campaign is needed:

A set of solutions aimed at promoting a product, service, or brand.
An advertising campaign must target and achieve specific marketing goals.

Creative idea with a unique concept that reflects the brand and task;
Main message — the key phrase or slogan for the campaign;
Visual idea — a single visual concept for communication (how the campaign will look);
Set of advertising materials — adaptation of the creative idea for all required formats (video, LED, Outdoor/Indoor, PR, non-standard placements, digital promotion, events)*

2 concepts are provided for selection.

To stand out in the advertising block;
To communicate the message and advantages clearly;
To motivate the audience to interact with the brand or product.

What is it?

Used for:

It includes:

A short, bright campaign built around a strong news hook, special project, or unconventional activation.
The story centers on one strong discussion trigger, supported by several additional communication channels.

Gaining strong attention, brand awareness growth, or quick tactical results;
Quickly increasing brand knowledge;
Increasing sales or leads through a fresh news hook;
Strengthening brand image via ESG initiative or social gesture;
Creating a campaign that media, influencers, and people will talk about.

Task analysis and definition of main info hook;
Creative idea development for the special project;
Planning supporting channels (2–3 extra media formats);
Content creation for each channel: PR, digital, offline, influencers, etc;
Mechanics preparation (if interactive: challenge, gift, code, contest, etc.);
Design and production of all campaign materials;
Preparing materials for required formats and platforms.

(2 concepts provided)

What is it?

It includes:

Used for:

An interactive learning session for a brand team with local or foreign experts, using strategic and creative methods.
The team defines goals, finds insights and ideas, understands the audience deeper, and discovers new growth points.

Task analysis and choosing the optimal workshop format;
Program preparation: strategic frameworks, exercises, tools;
Session facilitation (online or offline) with a moderator/expert;
Results formation: insights, ideas, hypotheses, growth directions;
Group work and discussion facilitation;
Documentation of results: structure, conclusions, next steps;
(Optional) Selection and invitation of foreign experts.

Aligning the team in one direction and language;
Finding strong insights and new ideas;
Defining goals or strategy;
Better understanding the audience and their motivations;
Identifying growth points and brand development directions;
Strengthening the team and raising it to a new level.

What is it?

It includes:

Used for:

Developing a clear system of messages and slogans to create a unified communication style.
This defines what the brand says, which words, tone, and how messages are adapted for different channels and audiences.

Task and brand positioning analysis;
Main message (key message) formulation;
Supporting sublines and thematic lines development;
Tone of voice creation: vocabulary, intonation, speech rules;
Message adaptation for different formats (social media, OOH, video, website, etc.);
Preparation of examples, variants, and recommendations for the team;
(Optional) Mini communication guide.

Making the brand speak consistently, recognizably, and confidently across all channels;
Establishing a unified communication style;
Updating slogans and copy;
Launching a new strategy or product;
Bringing all messages to one core;
Making communication more precise, lively, and attractive.

What is it?

Why supervising is needed

What is included in the supervision:

Supervising or In-house oversight – quality control of campaign execution by the agency specialists.
From selecting vendors to delivering final materials.
All materials must match the campaign idea and brand tone.

To establish effective communication between client, agency, and studio;
To ensure the video or photoshoot turns out as intended;
To save the brand team’s time.

Control of the production process at all stages:
Pre-production;
Approval of director, production team, casting, and locations;
Control of storyboard, timing, and budget;
Participation in shooting planning and technical aspects;
Confirmation that everything matches the brief and concept;
Production;
Presence on set (offline or online);
Control of composition, lighting, acting, and adherence to storyboard;
Quick decision-making if something goes wrong;
Communication between client and production team;
Post-production;
Alignment of edit, pacing, color, graphics, and sound;
Control of final revisions;
Checking compliance with brandbook and identity;
Final approval of the video.

What is it?

What brand strategy is included:

Why it is needed

A clear and structured plan that defines the long-term development of a brand and its market positioning.

Market and competitor analysis;
Target audience and its motivations (demographics, psychographics, behaviors, pain points);
Brand positioning and uniqueness;
Values, mission, personality;
Tone of Voice;
Brand architecture (archetype);
Key messages;
Directions for visuals and communications;

To promote the brand logically and consistently
To guide the marketing team and new product development
To increase the brand’s market value
To stand out from competitors

What is it?

What is included in communication strategy

Why communication strategy is needed:

A clear and structured communication plan that includes a set of tactical actions aimed at long-term goals.

Communication goals and objectives;
Target audience profile;
Key messages and meanings;
Channels and their roles (social media, TV, outdoor, PR, etc.);
Tone of Voice;
Communication ideas or directions;
Activity and touchpoint plan

To deliver brand messages clearly and effectively;
To improve interaction with consumers through the right channels and formats;
To strengthen the brand voice and image;
To allocate the budget rationally and promote products, services, or ideas with maximum efficiency.

What is it?

It includes:

Used for:

Creating a key visual that promotes a brand, product, or service for a specific message.

Task and key message analysis;
Visual concept development;
Banner design in required formats;
Final file preparation for web/print (up to 10 sizes).

(3 concepts provided)

Showing a product or service and attracting audience attention;

Launching ads on outdoor, digital, presentations, or print.

What is it?

Used for:

It includes:

Creating a key animated visual to promote a brand, product, or service for a specific message.

Attracting more attention in digital environments or on LED panels outdoors;
Making the message and delivery more lively and visible;
Placing long animated text.

Task and key message analysis;
Visual idea and animation script development;
Key frame design;
Animation (GIF / HTML5 / video);
Final file preparation for required formats and platforms (up to 10 sizes).

(3 concepts provided)

What is it?

What is included in the video script:

Video script is necessary in order to:

A detailed breakdown of the video structure: what happens on screen, what the characters say, what is heard off-screen, how titles or animations appear — everything is described in the script.

Brief analysis and campaign goal;
Idea and structure of the video;
Storyboard;
Dialogues, voice-over text, or slogans;
Necessary script adaptations;
Final brief: a production-ready document with location descriptions, characters, pacing, video style, and references.

3 script variations are provided for selection.

The video script ensures the idea is clearly conveyed, evokes the right emotions, and delivers the intended message.
Organizes the pre-production process quickly, saving time and helping calculate the budget.
Provides the production team with a clear plan of action and reduces the risk of revisions.

What is it?

What is included:

Naming/Slogan are used for:

Creating a unique name for a new brand or product, and a memorable slogan.

Analysis of brand goals and positioning;
Research of competitor environment;
Generation of name or slogan options;
Checking for sound, meaning, and availability;
Language and cultural adaptations;
Explanations for selected options.

(Up to 10 options provided)

Making the brand recognizable and understandable;
Standing out from competitors;
Conveying the idea and essence of the product or service.