CONVINCED THE WHOLE COUNTRY TO SHOP ONLINE

CONVINCED THE WHOLE COUNTRY TO SHOP ONLINE
CONVINCED THE WHOLE COUNTRY TO SHOP ONLINE
CONVINCED THE WHOLE COUNTRY TO SHOP ONLINE
CONVINCED THE WHOLE COUNTRY TO SHOP ONLINE
CONVINCED THE WHOLE COUNTRY TO SHOP ONLINE
monthly orders
by early 2024
1 M
growth in unique app users
+617%
growth in orders on Uzum Market
+719%
UZUM MARKET
Shopping starts with Uzum Market
Advertising campaign
Marketing
2023-2024

In 2022, Uzum Market entered the Uzbekistan market with the mission to convince millions of people, used to Telegram chats and Instagram stores, that online shopping can be faster, easier, and closer.

To clearly communicate all the benefits of the new marketplace to millions of Uzbeks, we developed a series of campaigns and a jingle — a catchy tune heard everywhere: on TV, radio, outdoor advertising, and digital. Singer Shahzoda became the face of all campaigns.

Our campaigns first introduced people to the product, then showed how to use it, and finally reinforced the habit of online shopping by demonstrating convenience.

DREAM TEAM
PARTNERS
Creative Director
Project Manager
Art Director
Copywriter
Production
Shakha Saliev
Nelya Akhmedova
Viktoriya Sharafutdinova
Said Nazrillaev
Abstract visuals
Узбекистан
Казахстан
г. Ташкент,
ул. Садык Азимова, 52А
г. Алматы, 
ул. Ботанический Сад, 22
+998 90 830 39 49
+7 707 835 20 28
new@lokals.uz
© LOKALS Marketing agency since 2019-2025
new@lokals.kz
Узбекистан
Казахстан
г. Ташкент,
ул. Садык Азимова, 52А
г. Алматы, 
ул. Ботанический Сад, 22
+998 90 830 39 49
+7 707 835 20 28
new@lokals.uz
© LOKALS Marketing agency since 2019-2025
new@lokals.kz
Uzbekistan
Kazakhstan
Tashkent, 52A Sadyk Azimov St.
Almaty, 22 Botanichesky Sad St.
+998 90 830 39 49
+7 707 835 20 28
new@lokals.uz
© LOKALS Marketing agency since 2019-2025
new@lokals.kz