FOUND LOCAL INSIGHT FOR GLOBAL BRAND

Nike is a global brand that supports athletes all over the world — in South America, Eastern Europe, and Africa. Yet it overlooks the entire region of Central Asia.

For children in Central Asia, the Swoosh — the Nike logo — has long become a symbol of sport, especially football. Without the money to buy original gear, they hand-draw the names of their favorite players on their shirts, imagining themselves as Nike athletes — the kind of athletes they dream of becoming.

True Swoosh Kit
To support the region’s passion for sport, Nike will produce a limited-edition football kit series where the logos are hand-drawn by the brand’s famous athletes.
As a launch moment, football players can wear these shirts during international matches.
The kits will then be released as special items in stores, and all proceeds will go toward building football fields, funding sports schools and training programs, and purchasing real Nike gear for children in Central Asia.

DREAM TEAM

PARTNERS

Production

Abstract visuals