SUPER VIP

The mobile operator Humans launched a new service — “SUPER VIP,” which allows users to join the operator while keeping their existing phone number.
People in Uzbekistan had been waiting for the end of “mobile slavery” for a very long time — and finally, it happened.
Now they were left with only one question: Which operator should I switch to with my number?
And we had to give a clear and convincing answer: of course — to Humans!

Staying true to Humans’ now traditional unconventional approach to advertising, in our communication we decided to show the full scale of switching to a new operator — in true Uzbek style — together with all your friends, acquaintances, useful contacts, relatives, neighbors, and everyone else.

DREAM TEAM

PARTNERS

Production

SHOOM Production