MADE SNACKS THE SPONSOR OF LOCAL CONTENT CREATORS

Show views

1.8 м

Clip views

1.9 м

Sales growth

61%

SAVR

CONTENTMAKER SNACK

Advertising campaign

Marketing

2023

SAVR is a young sausage brand but the only one in Tashkent’s meat snack segment. The category was undeveloped, and consumers didn’t know when, why, or where to eat these products.

The task was to develop a market where SAVR could become a leader.

Research showed SAVR meat snacks are perfect for content consumption.
This led to a platform that doesn’t just talk about where to eat...
...but hits the insight: a lack of Uzbek-language content.

Besides standard ads, we made a track and music video with rapper Konsta, and filmed an episode from popular science blogger about Uzbek TV.
SAVR continues to support the platform and sponsors young content creators.

The guys from Lokals came up with a very powerful hook for launching the SAVR oldingmi content format: speaking with the voice of modern Uzbekistan, for modern people, with a modern execution — they hit straight into the hearts of our audience!

Alisher Mamadaliev

Sales and Marketing Director:
Nishon Group, SAVR, Kulinar.

DREAM TEAM

PARTNERS

Creative Director
Project Manager
Art Director
Copywriter

Production

Shakha Saliev
Tatyana Sitnikova
Viktoriya Sharafutdinova
Said Nazrillaev

DBLA

Abstract visuals

LUNAR prod

SHOOM Production

Узбекистан

Казахстан

г. Ташкент, ул. Садык Азимова, 52А

г. Алматы,
ул. Ботанический Сад, 22

+998 90 830 39 49

+7 707 835 20 28

new@lokals.uz

new@lokals.kz

Узбекистан

Казахстан

г. Ташкент, ул. Садык Азимова, 52А

г. Алматы,
ул. Ботанический Сад, 22

+998 90 830 39 49

+7 707 835 20 28

new@lokals.uz

new@lokals.kz

Uzbekistan

Kazakhstan

Tashkent, 52A Sadyk Azimov St.

Almaty, 22 Botanichesky Sad St.

+998 90 830 39 49

+7 707 835 20 28

new@lokals.uz

new@lokals.kz

MADE SNACKS THE SPONSOR OF LOCAL CONTENT CREATORS

SAVR is a young sausage brand but the only one in Tashkent’s meat snack segment. The category was undeveloped, and consumers didn’t know when, why, or where to eat these products.The task was to develop a market where SAVR could become a leader.

SAVR is a young sausage brand but the only one in Tashkent’s meat snack segment. The category was undeveloped, and consumers didn’t know when, why, or where to eat these products.

The task was to develop a market where SAVR could become a leader.