TRANSFERRED THE TRADITION FROM OFFLINE TO ONLINE USING AN ESG PLATFORM

TRANSFERRED THE TRADITION FROM OFFLINE TO ONLINE USING AN ESG PLATFORM
TRANSFERRED THE TRADITION FROM OFFLINE TO ONLINE USING AN ESG PLATFORM
TRANSFERRED THE TRADITION FROM OFFLINE TO ONLINE USING AN ESG PLATFORM
TRANSFERRED THE TRADITION FROM OFFLINE TO ONLINE USING AN ESG PLATFORM
carried out across the country
7 миссий
increase in planted greenery
+1 000%
students received new school supplies and sports equipment
8000+
payme
Mahalla
Advertising campaign
Marketing
2023

In Uzbekistan, the mahalla has long been more than a neighborhood, it is a community where people come together to do good deeds.

However, in the online space, this support did not exist because people do not feel a sense of community or live connection on the internet.

We created payme Mahalla — the first online mahalla within the app, where people can help each other as easily as in real life.

In the app, people can donate loyalty program points to good causes: providing a school with a computer lab, updating all children’s sports equipment, planting several hectares of greenery, or restoring an architectural monument.

This digital space restores a sense of community, as the completion of these good deeds is visible in real time.

DREAM TEAM
PARTNERS
Creative Director
Project Manager
Art Director
Copywriter
Developers
Shakha Saliev
Tatyana Sitnikova
Viktoriya Sharafutdinova
Said Nazrillaev
IMPOSTERS CA
Узбекистан
Казахстан
г. Ташкент,
ул. Садык Азимова, 52А
г. Алматы, 
ул. Ботанический Сад, 22
+998 90 830 39 49
+7 707 835 20 28
new@lokals.uz
© LOKALS Marketing agency since 2019-2025
new@lokals.kz
Узбекистан
Казахстан
г. Ташкент,
ул. Садык Азимова, 52А
г. Алматы, 
ул. Ботанический Сад, 22
+998 90 830 39 49
+7 707 835 20 28
new@lokals.uz
© LOKALS Marketing agency since 2019-2025
new@lokals.kz
Uzbekistan
Kazakhstan
Tashkent, 52A Sadyk Azimov St.
Almaty, 22 Botanichesky Sad St.
+998 90 830 39 49
+7 707 835 20 28
new@lokals.uz
© LOKALS Marketing agency since 2019-2025
new@lokals.kz