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SMM Strategy + Team Consultation

General rules and criteria for managing social media: who to speak to, what to say and how to say it, brought together into one system for an internal team, specialist or contractor.

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01

What's included

Included

Audience, category and competitor analysis
Current social media audit
SMM strategy
Content system and rubricator
Reels / short video system
Content quality criteria and standards
Visual recommendations and presentation examples
Direct / community logic
KPI and analytics
Team consultation on implementation

Not included

Ongoing social media management
Content production
Media budget and targeted advertising
Full community management support
Strategy updates beyond the agreed cycle
Field research and focus groups

What we need from you

Brief, access to current social media and analytics, brand book / guidelines, brand materials, audience and product data, examples of current content, information about the team and approval process. We also need a person or team on the client side to receive the strategy: an internal SMM specialist, marketer, brand manager, contractor or agency. It is important that they are ready to join the consultation, ask questions and continue working with the system.

02

How we do it

Immersion and brief

We study the business, product, brand, current social media, tasks, limitations, team and approval process. We define who the strategy will ultimately be transferred to: an internal specialist, team or contractor.

03

Our advantages

01We provide a system, not a one-off recommendation
02We connect social media with brand and business goals
03We help the team become more independent
04We remove subjectivity from content evaluation
05We know how to implement strategy into a real process
06We fit different team models: the strategy can be handed over to an in-house SMM specialist, marketing team, external contractor or agency that will manage social media going forward.

Let's discuss your task?

Tell us about your project and we'll propose the right solution.

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