Not a Gift!
We helped men across the country choose the right gifts for March 8
- Client
- texnomart*
- Category
- Ad Campaigns
- Market
- Uzbekistan
- Lokals product
- Full Integrated Campaign
- Scale
- 1 country — Uzbekistan, 12 cities of presence
- Year
- 2018
01 / HOW IT LOOKED
Gallery of materials
02 / CHALLENGE
The business problem the client came with
texnomart, Uzbekistan’s largest installment-based electronics retailer, came to us with its annual task: to increase sales for March 8. Traditionally, women are given microwaves, mixers and vacuum cleaners on March 8. As if International Women’s Day were a day of housework.
Business pain:
- Break through dozens of similar spring promotions and discounts from competitors with large media budgets.
- Achieve multiple sales growth in one of the most overheated seasons of the year.
03 / SOLUTION
The approach we proposed
We made a bold decision: on March 8, texnomart did NOT sell kitchen or household appliances, shifting the sales focus to gifts women actually need — smartphones, laptops and tablets.
04 / METRICS & RESULTS
Key metrics and KPIs
total sales growth
sales growth in the gadgets category
campaign reach
household appliances sold
Lokals Team
Strategist
Фарход Норбаев
Managing partner
Наргиз Камалова
Copywriter
Самар Таквим Ахмад
Art Director
Виталий Хальзунов
Partners
RA prod
Video production