PUT YOUR CURRENCY TO WORK!

We made dollars stop being lazy

Client: TABYS PRO by Tenis
Category: Ad Campaigns
Market: Kazakhstan
Lokals product: 180 Campaign, Digital Campaign
Scale: 1 country — Kazakhstan, 100k+ users, 1 year of partnership
Year: 2026

01 / HOW IT LOOKED

Gallery of materials

02 / CHALLENGE

The business problem the client came with

In 2026, the Kazakh brokerage app Tabys Pro decided to announce its product — dollar bonds. Our task was to develop an engaging digital campaign that would attract the attention of a mass audience and drive growth in trial purchases inside the app.

Business pain:

Overcome the stereotype that investing is too complicated and not for ordinary people.
Break the audience’s habit of simply saving cash currency.
Find a non-standard, light and viral creative hook for promoting a complex financial product.

03 / SOLUTION

The approach we proposed

We started from a strong local barrier: in Kazakhstan, investing feels like the complicated domain of “serious men in suits”, so people habitually keep dollars at home “under the mattress”, losing their value. We invited the audience to “put their money to work” so it could generate monthly income. The face of the campaign was the most famous “dollar” president, Benjamin Franklin — we visualized him as a lazy relative who spends all day doing nothing at home, and called on people to finally make him work.