Feel Nature
We created nature out of carpet flooring
- Client
- SAG Flooring
- Category
- Ad Campaigns
- Market
- Uzbekistan
- Lokals product
- 180 Campaign
- Scale
- 1 country — Uzbekistan, 12 cities of presence, 8+ product types, 10+ team members, 2 years of partnership
- Year
- 2025
01 / HOW IT LOOKED
Gallery of materials
02 / CHALLENGE
The business problem the client came with
We had to organize a non-standard market launch for the Mirage collection by SAG Flooring. It was important to reveal the product’s unique concept, inspired by Uzbekistan’s natural landscapes and textures, through a visual metaphor.
Business pain:
- Move away from formulaic flooring advertising.
- Find a non-standard visual language.
- Avoid increasing the production cost of the advertising campaign.
03 / SOLUTION
The approach we proposed
We moved away from classic interior demonstrations and packaged the launch in a fashion style. To reveal the natural concept of the collection, we manually created immersive compositions. Using thousands of threads and yarns, we recreated the atmosphere of mountains, desert dunes and sunrise, placing the product into a stylish lifestyle context.
04 / METRICS & RESULTS
Key metrics and KPIs
in the brand’s assortment
views on the brand’s platforms
content interactions
product sales volume after the campaign
Lokals Team
Creative Director
Шаха Салиев
Project Manager
Евгения Цой
Copywriter
Саид Назриллаев
Art Director
Виктория Шарафутдинова
CG Specialist
Андрей Корниенко
Partners
SHOOM prod
Video production