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OQ YO’L!
We made suburban roads safer
- Client
- Porsche
- Category
- Social & ESG PR Projects
- Market
- Uzbekistan
- Lokals product
- ESG Project
- Year
- 2026
01 / HOW IT LOOKED
Gallery of materials
02 / CHALLENGE
The business problem the client came with
According to official statistics, every second accident outside the city happens at night because of insufficient or completely absent road lighting. Porsche, as a brand that cares about road safety, decided to take the initiative to improve this situation.
Business pain:
- Show Porsche’s position as a socially responsible brand that cares about people’s lives.
- Find a non-standard solution.
03 / SOLUTION
The approach we proposed
Together with the Road Safety Department of the Republic of Uzbekistan, we selected an unlit and dangerous section of road in Nurafshon and applied road markings that absorb daylight and illuminate the road at night, helping reduce the risk of road accidents.
04 / METRICS & RESULTS
Key metrics and KPIs
2 km
of road covered with special paint
Lokals Team
Creative Director
Шаха Салиев
Project manager
Элина Соломина
Strategist
Фарход Норбаев
Copywriter
Саид Назриллаев
Art Director
Станислав Бабич
Partners
SHOOM prod
Video production