Life Decisions
We made the app part of everyday life
- Client
- payme
- Category
- Ad Campaigns
- Market
- Uzbekistan
- Lokals product
- Creative Platform, Full Integrated Campaign
- Scale
- 1 country — Uzbekistan, 12 cities of presence, 15+ mln users, 40+ people in the team, 4 years of partnership
- Year
- 2022-2025
01 / HOW IT LOOKED
Gallery of materials
02 / CHALLENGE
The business problem the client came with
payme was one of the first financial apps in Uzbekistan, aiming to strengthen its market position and become the No. 1 choice for Uzbeks.
Business pain:
- Package the brand and provide long-term support in a growing market.
- Turn a convenient financial tool into a brand people trust.
03 / SOLUTION
The approach we proposed
We started with strategy: we developed the “Life Decisions” brand platform, which became the foundation for the entire brand for several years ahead. Then we developed and launched dozens of advertising campaigns, activations and CSR projects that brought the audience closer to the brand and strengthened loyalty.
04 / METRICS & RESULTS
Key metrics and KPIs
MAU as of 2025
transactions made by users annually
total number of users to date
Lokals Team
Creative Director
Шаха Салиев
Project manager
Татьяна Ситникова
Strategist
Фарход Норбаев
Copywriter
Саид Назриллаев
Art Director
Виктория Шарафутдинова
Art Director
Станислав Бабич
CG Specialist
Андрей Корниенко
Partners
Abstract visuals
Video production
LUNAR prod
Video production
SHOOM prod
Video production