Minimum Time, Maximum Listings

The business problem the client came with

The classifieds platform Lalafo launched a new AI feature in the app — multiposting: automatic product description and categorization. The main challenge for us was to develop a single campaign that would effectively communicate the tool’s value to small entrepreneurs in three countries at once: Kyrgyzstan, Azerbaijan and Serbia.

Business pain:

• We found a global insight that united small businesses across all three countries: entrepreneurs carry everything on their own and burn out from routine.
• Explain the complex mechanics of artificial intelligence in the simplest possible language.