HEAT IT AND EAT IT

We created playful advertising for new snack types

Client: Кулинар
Category: Ad Campaigns
Market: Uzbekistan
Lokals product: 180 Campaign
Scale: 1 country — Uzbekistan, 12 cities of presence, 3+ team members, 2 years of partnership
Year: 2025

01 / HOW IT LOOKED

Gallery of materials

02 / CHALLENGE

The business problem the client came with

Cheburekcha & Pitsacha are frozen mini chebureks and mini pizzas. We needed to develop the brightest and most non-standard communication possible to attract a young audience and make the product a trendy snack.

Business pain:

Frozen semi-finished products are often perceived as “boring” or compromise food, not as a trendy youth snack.
Communicate maximum ease of consumption to the audience.

03 / SOLUTION

The approach we proposed

We built the creative around contrast. Any other food — cooking or delivery — means waiting, dirty dishes and wasted time. Our product breaks this routine with an ultimate USP in two simple steps: “Heat it and eat it”. We packaged this idea in a bold, dynamic format that felt visually unusual for the local market.