HR Branding

We created a unified look for the huge team of an automotive group

Client: ADM Global
Category: Rebranding
Market: Uzbekistan
Lokals product: Branding & Rebranding
Year: 2024

01 / HOW IT LOOKED

Gallery of materials

02 / CHALLENGE

The business problem the client came with

We had to refresh the visual style and refine the identity of the engineering holding ADM Global, while preserving its historical continuity: the logo and brand color. The main challenge was to visualize the company’s internal culture, built on initiative and a team that truly cares.

Business pain:

Refresh the image of a large industrial brand without changing its fundamental constants: the core logo and base palette.
Connect the cold, strict world of heavy engineering with the company’s living, human-centered philosophy.
Develop a design system that would become a convenient and applicable tool for different divisions of the holding.

03 / SOLUTION

The approach we proposed

Together with HR and marketing, we identified the team’s key drivers and formulated the conceptual platform: “Engineering is cold metal and mechanisms that come to life thanks to people who are passionate about what they do.” We visualized this human energy through a unique graphic technique — thermographics. This pattern became a metaphor for the “soul” the brand breathes into every product. The result was a comprehensive guidebook and the implementation of new communication rules across all holding processes.